While corporate social initiatives could be not that effective as being a advertising tactic, reputational damage can cost businesses dearly.Individuals are getting increasingly environmentally and socially aware when compared with decades ago when only price and quality mattered. However, research examining the relationship between corporate socia

Customers have boycotted big brands when occurrences of human right violations of their operations emerged.Even though direct effect of CSR initiatives might not be strong, the prospective consequences of reputational harm should not be neglected. Businesses and countries that neglect ethical sourcing risk reputational harm, which can usually lead